Cheers to Five More Years - BRC and XXXX Extend Partnership

11 April 2025 


The Brisbane Racing Club and XXXX will extend their major partnership to 47 years, inking a new five-year deal through June 2030.

XXXX is a long-term supporter of sport in Queensland and a BRC partner since 1983, with XXXX Doomben Cup Day one of the highlights of Brisbane’s premier thoroughbred racing event, The Star Stradbroke Season. 

To celebrate their strong, longstanding partnership, XXXX and BRC are creating Brisbane's ultimate sporting experience of Footy and Racing by opening the XXXX Sideline Beer Garden at Eagle Farm for one exciting day during The Star Stradbroke Season.

Open exclusively on Sky Racing Guineas Day (3 May), the XXXX Sideline Beer Garden will combine the energetic atmosphere of the NRL Magic Round with the action and anticipation of The Star Stradbroke Season.

This trackside beer garden includes everyone's favourite XXXX beers with on-course big screens broadcasting all the live action from Suncorp Stadium alongside the black-type racing at Eagle Farm.

The beer garden will ensure sporting fans won’t miss a beat of the action during Brisbane’s blockbuster May weekend, when thoroughbreds race for victory on the first day of The Star Stradbroke Season and 16 rugby league teams go head-to-head at Suncorp Stadium for the NRL Magic Round.